The first exhibition of online dating and entertainment

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First Exhibition-Conference iDate Expo 2014 has been a Success!

On 3-4 of October, 2014, Moscow hosted the first and only specialized exhibition-conference devoted to online dating and entertainment – iDateExpo.

Main industrial event included several different activities: conference, exhibition floor and zone for presentation of new industry products.

The Conference, business part of the event, opened its doors for visitors on October 3. The event united major representatives of Russian and CIS online dating market – dating agencies, mobile dating platforms, developers of theme mobile apps and software, affiliate programs and everyone interested in this business.

On this industrial event, experts discussed the following issues:

  • modern state of online dating market in Russia and investment in dating companies;
  • efficient and new tools for traffic monetization;
  • how to choose the right payment partner;
  • promotion and monetization of online dating projects;
  • mobile services and dating technologies;
  • successful cases of webmasters and arbitraries in affiliate programs;
  • useracquisition: methodsandtools.




In parallel courses, there were also presentations of new dating market products.

Exhibition booths were filled with such companies as Amoretto, Mail.Ru Group, e-MoneyNews, МТТ. МТТ representatives demonstrated their unique cases for dating websites (“Inkognito”, “Zvonilka”).

At the end of day one, as part of RACE exhibition, there was 2nd awards ceremony for best affiliate programs market players – RACE Awards-2014, acknowledging leaders of affiliate industry with a figurine.Radio City restaurant hosted the event in its roomy hall, and affiliate marketing professionals could communicate in the informal and friendly atmosphere.

Elena Platonova, Marketing Director’s Deputy at Wamba (


Participating companies of iDate Expohave been competing for Best affiliate dating program title. Service Wamba became a winner, being one of the most popular dating websites in Russia and CIS.

Smile Expo, organizer of iDate Expo, gives its sincere thanks to all participants who provided their support to Russia’s first event devoted to online dating and entertainment market.

Thank you for being with iDateExpo!