The first exhibition of online dating and entertainment

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Program




Company Speaker Theme
Arseniy Lavrentiev
Arseniy Lavrentiev Head of mobile business dating service JustLunch



Since 2009, Arseniy and Oleg Barmin took part in establishment of several businesses. Executive Director of online project in daily deals segment; in 2013 the project was successfully sold to another market player. Head of mobile business dating service JustLunch.

Meet business-dating
Thesis of the speech

Business and meetings
New direction - Social Discovery
Communication tool for events

Dmitriy Filatov
Dmitriy Filatov Founder of Topface



Dmitriy Filatov, founder of Topface dating service and Restart Capital fundthat deals with problem startups investments.

Dmitriy graduated from St. Petersburg State University, management department and created Topface service that gained a user base of 37 million people over a year, from Moscow to Buenos Aires. Topface is one of the fastest growing dating platforms in the world allowing hundreds of thousands people find new acquaintances.

Fast Company included Topface in the Top-10 most innovational companies list in Russia.

Thesis:

market volume and structure;
key market players;
market strategies and venue success factors;
benefits of investing into dating companies;
Topfaceand Restart Capital investments strategy.

Russian online dating market and dating companies investments
Thesis of the speech
  • market volume and structure;
  • key market players;
  • market strategies and venue success factors;
  • benefits of investing into dating companies;
  • Topfaceand Restart Capital investments strategy.
Platonova Elena
Platonova Elena Deputy head of marketing department at Wamba (Mamba.ru)



She’s been working at Wamba since 2012: new partners arrive, and the existing ones stay happy. Previously Elena has been holding senior positions at online marketing companies (Drimmi, Innova, Destiny Development etc.) and received her Ph.D. She says that she manages to do everything in time due to her Candidate Master title in backpacking and passion for languages.

User behavior in different countries and on different platforms: WEB to mobile technologies
Thesis of the speech
Maxim Khramov
Maxim Khramov CEO of Loveplanet.ru



Speaking notes:

  • Changes in search preferences
  • Crisis and behavioral factors
  • Dating with foreigners
  • The future of dating services

About the speaker: More than 12 years of experience in developing and managing online projects. He is engaged in development of Socila Descovery startup justlunch.ru and child payment system kopilkaonline.ru

 

Mobilization of LovePlanet.ru
Thesis of the speech
Daniele Antoniani
Daniele Antoniani Business Advisor at Neomobile (Italia)



I'm Daniele Antoniani, I have learned the internet industry from the ground up while helping build badoo.com in Moscow focused in Italian market and constructing Badoo piece by piece from 0 to 2 million users in Italy, over 12 million worldwide by 2008, that's how I started my life in this industry. Once I left Badoo, I had few years experience as freelance advisor for the startups starnetmedia.ch and friendstotent.com based in Zurich, mainly focused on Russian market. In November 2011 in Mail.ru Games I made my experience in game industry. From 2014 back in dating industry as business developer advisor at Neomobile, taking care of dating platform Flirtmaps.com and mobile payment with the brand Onebip by Neomobile.

Gamificationa and Monetization Presentation
Thesis of the speech

• Gamification of dating service, product and promotion case history
• Geolocalized dating app and web radio to make flirt a funny game. Flirtmaps & Radio Crik Crok
• Matchmaking as game to play: Sweet Match 
• The importance of good monetization system. Onebip by Neomobile

Gamify the dating industry is a new approach for growing customer base, once we reach the critical mass is time to monetize providing the best users experience.

Alexander Lebedev
Alexander Lebedev Expert oin traffic optimization offotostrana.ru, Manager of affiliate program CPAzilla.ru.



Works in internet marketing since 2009. Involved in operations with Yandex.Direct, Google Adwords, targeting advertising Vkontakte, traffic arbitrage, creating landing pages, increase of websites conversion and landing pages for offline and online businesses, works with Yandex. Metric and other analytic systems, engaged in analysisof advertising campaign, etc.

The topic of his report is: "Successful cases of webmasters and traffic buyers in affiliate program of Fotostrana".

Successful cases of webmasters and traffic buyers in affiliate program of Fotostrana
Thesis of the speech
coffee break
coffee break



Lunch
Thesis of the speech
Vyatcheslav Fedorov
Vyatcheslav Fedorov Owner



Vyacheslav Fedotov, owner of news and consulting project e-MoneyNews
Has 10 years of experience related to payment systems, obtained professional knowledge and skills working on the following projects:

Yandex.Money, sales manager and regional development manager.

Yota, payment systems development manager. During his work, company has launched payment infrastructures for communications provider in Russia and Nicaragua, as well as Yota Money project.

Dengi Online, PR office manager.

Go2See, Chief Development Officer.

He is a regular speaker of various topics, including payment systems and e-Commerce, making presentations at events organized by Skolkovo, ComNews, Vedomosti, Slon, Oborot, B2B Conference Group, Seliger and other companies.

Participates at StartUp schools and business incubators INGRIYA, SUMIT, Hack Day and Seliger as a mentor.

Payment tools in IDATE and Affiliate
Thesis of the speech
Andrey Burin
Andrey Burin CEO at TEAMO.RU



Andrey Burin is CEO at TEAMO.RU, LLC

He started his career in advertising agency being 19 years of age. In the mid-nineties, he created his own advertising agency together with colleagues, and has been involved in creating, drawing logos, making up ad slogans and advertising campaigns concepts. In 1998 he sold his share to partners and started his own printing business.

In 2004, he took the job at RBK media holding, as a director of advertising and printing department. In 2008, he launched a dating website but couldn’t find investment because of the financial crisis and had to stop the project. In 2009, Andrey got an invitation to Badoo, where he has been developing a product for two years.

Working at Badoo, Andrey managed to develop a Facebook app that took third place in means of global traffic. More than 60 mn unique users used it each month. After Badoo became a real dating service, Andrey decided to leave the company from London and came back to Moscow.

In the spring of 2012 he took offer of Fast Lane Ventures and took over the leadership of Teamo.ru dating service. Within 8 months of operation, Andreysucceeded to increase traffic and income 10 times. He initiated the purchase of Monamour.ru online dating service. Today, Teamo.ru database comprises 5,5mn users, being the leading service in its segment.

Teamo.ru as a viable tool for market monetization
Thesis of the speech
Ivan Jakushin
Ivan Jakushin Head of Business Development at RBK Money



Ivan Jakushin acting as Head of Business Development at RBK Money. Ivan has 7 years experience in sales, finance and business development. More than 3 years of which in the company RBK Money. Before commerce worked as a researcher at the Moscow State University of Environmental Engineering (MSUE). Which, as a student, he graduated with honors. Taught in the Department of Economics. Believes that if you do not sell and advise you can achieve greater heights.
Topic:
"The promotion and monetization of online projects. Checklist when choosing a payment partner"

Promotion and monetization of online projects. Checklist when choosing a payment partner
Thesis of the speech
Denis Shirokiy
Denis Shirokiy Head of the Department of Sales of OTT content services at MTT



In 2002, Pavel graduated from the Moscow State Railway Transport University. He started his career with a simple position of a technical support operator at PTT-Teleport Moscow. After that, he worked as a technical support team leader at MTU-Intel, where he collaborated with Moscow and regional Interconnect operators of a large and medium size.

Pavel has been working as a head of the integration services department at MTT OJSC for 4 years. Tikhonov is a high level professional in this field, and he willingly shares his experience with colleagues, and never rests on his laurels.

During his professional career, Pavel has actively participated in the following projects:

 

  • Start-up and commercial implementation of certain fix services: broadband internet, VPN, fixed voice communication services and others in Megafon network;
  • Commercial implementation of FMC project with various fixed-line operators in Moscow;
  • A number of co-branding projects.
Telecommunications for social networks. New ways to monetize communication.
Thesis of the speech

• Integration of voice communication technologies into social media, dating websites and mobile apps;

• Voice traffic monetization; exclusive affiliate cases of МТТ.

Vadim Sarantsev
Vadim Sarantsev Head of Partners Central & Eastern Europe



Vadim works as a "Head of Partners Central & Eastern Europe" in SafeCharge, he's responsible for the market development of the company in Russia, CIS, Central Europe and Baltic countries. (*SafeCharge International Group (AIM: SCH) is a leading global payment services provider to High Risk industries, such as Gaming/Gambling, Forex management, Dating or e-Commerce)

More than 10 years experience in international Internet companies related to mobile ecosystem and global payment systems.

Topic: "Payments processing in iDating, from the best payment system of iDate Industry 2013"

Payments processing in iDating, from the best payment system of iDate Industry 2013 Presentation
Thesis of the speech
Luchkin Dmitriy
Luchkin Dmitriy Head of Marketing department at Wamba (Mamba.ru)



  • - Functionality of applications: sufficiency and oversaturation
  • - Niche applications
  • - One-feature-applications
  • - Retention issues

He’s been called a PR marketing (WEB, IT and telecom) professional for more than 10 years. He became famous for his productive operations, ambitious actions and innovational solutions.

Each year of work with Dmitriy his colleagues consider as two years of quality experience.

User acquisition using affiliate programs before traffic exchange Presentation
Thesis of the speech
Hugo Gersanois
Hugo Gersanois Co-Founder appiris GmbH (Germany)



Hugo Gersanois graduated from EMLyon Business School with a Master in Finance and Strategy. Before starting appiris, Hugo gained experience in the mobile advertising space though a business development role at AppGratis. He previously worked as an Analyst in the Private Equity team of BNP Paribas New York focusing on Oil & Gas investments. He also gained exposure to Venture Capital through Analyst positions at Ventech and Gamma Capital Partners evaluating business models in the TMT space.

Topic of the speech: User Acquisition for Dummies

User acquisition is one of the core competencies of dating companies. Lots of players have been extremely successful at building user bases on the desktop by leveraging a lot of channels - and affiliate networks are among them. But desktop advertising is not enough anymore. Some dating companies have already gone full power into mobile user acquisition. But how to succeed? How to pick the right channels? 

Hugo will go through the main steps of a successful mobile user acquisition strategy during his "User Acquisition for Dummies" speech. From implementing the right tracking solution to setting meaningful KPIs for mobile marketers.

User Acquisition for Dummies
Thesis of the speech

User acquisition is one of the core competencies of dating companies. Lots of players have been extremely successful at building user bases on the desktop by leveraging a lot of channels - and affiliate networks are among them. But desktop advertising is not enough anymore. Some dating companies have already gone full power into mobile user acquisition. But how to succeed? How to pick the right channels? 
Hugo will go through the main steps of a successful mobile user acquisition strategy during his "User Acquisition for Dummies" speech. From implementing the right tracking solution to setting meaningful KPIs for mobile marketers.
 

Alexander Strebkov
Alexander Strebkov Lead manager on work with advertising agencies, Target@Mail.Ru



He started his career as sales manager in GoogleAdwords, and in May 2012 he left for Mail.Ru Group project -Target Mail.ru, where he is responsible for work with advertising agencies.

Participant of such conferences as: RIF, RIW, SPIC etc.

Topic: Effective traffic for dating business.

 

Effective traffic for dating business
Thesis of the speech
Ilya Gorshkov
Ilya Gorshkov Senior publisher account manager at Exoclick.com



Basic theses of report: 

  • Deep targeting when planning campaigns. Questions and benefits.
  • Diversification of formats and traffic channels, conversion analysis using Big Data.
  • On the other side of the counter: Strategies of the biggest end platforms and resellers media selling.
  • Case study: experience of successful promotion of a major international dating-brand.

 

About the speaker: His career in NGO, online marketing and tourism was developing in Russia, the USA and the UK. Being an expert in the field of projects internationalization, in 2013 Ilya joined Exoclick.com due to the project on entry into the Russian market.

 

The advice from the lecturer: The modern market of Internet advertising is more dynamic than New York Stock Exchange. However, 90% of its players do not act like traders, but like farmers in the field. They do not keep their eye on the big picture, they do not adapt to the changes and innovations, they "just work like everyone else". At this time, the remaining 10% take all the money.

 

New opportunities and business perspectives to our partners Presentation
Thesis of the speech
  • сorporate presentation of Exoclick.com, worlds 5th platform in traffic volume
  • technological solutions for end publishers and advertisers, specific targetting and tools of specific targeting
  • company´s business with Russian partners and perspectives of development

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