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Successful Start of the First Exhibition-Conference iDate Expo 2014 in Moscow

On 3-4 of October, 2014, Moscow hosted the first and only specialized exhibition-conference devoted to online dating and entertainment – iDateExpo.

Event gathered best foreign and Russian industry specialists and visitors were the first to learn about latest worldwide online dating and entertainment trends.

Main industrial event included several different activities: conference, exhibition floor and zone for presentation of new industry products.

It’s worth mentioning that iDateExpo shared the same pavilion with the 3rd exhibition-conference Russian Affiliate Congress and Expo (RACE). Cross-section of these two important industrial affiliate marketing events attracted a lot of specialists interested in increasing the efficiency of their business using affiliate programs.

The Conference, business part of the event, opened its doors for visitors on October 3. The event united major representatives of Russian and CIS online dating market – dating agencies, mobile dating platforms, developers of theme mobile apps and software, affiliate programs and everyone interested in this business. 


 On this industrial event, experts discussed the following issues:

  • modern state of online dating market in Russia and investment in dating companies;
  • efficient and new tools for traffic monetization;
  • how to choose the right payment partner;
  • promotion and monetization of online dating projects;
  • mobile services and dating technologies;
  • successful cases of webmasters and arbitraries in affiliate programs;
  • useracquisition: methodsandtools.

In the course of the day, everyone interested in online dating and entertainment innovations could listen to exclusive presentations of such specialists as:

  • Dmitriy FIlatov (CEO at TopFace);
  • Elena Platonova  (Marketing Director’s deputy at Wamba (;
  • Maksim Hramov  (Director at;
  • Daniele Antoniani  (Business Advisor at Neomobile (Italia);
  • Aleksandr Lebedev  (Traffic optimization specialist at, affiliate program manager at;
  • Vyacheslav Vedorov  (Owner of news and consulting projects e-MoneyNews);
  • Andrey Burin  (CEO at ТЕАМО.РУ);
  • Ivan Yakushin  (Head of business development department at RBK Money);
  • Pavel Tihonov (Sales department Director at МТТ);
  • Vadim Sarantsev  (Head of Partners Central & Eastern Europe);
  • Dmitriy Luchkin  (Marketing Director at Wamba (;
  • ALeksandr Strebkov  (Leading ad agencies service manager at Таргет@Mail.Ru);
  • Arseniy Lavrentyev  (Head of mobile dating service JustLunch). 




In parallel courses, there were also presentations of new dating market products. In particular, guests have seen:

  • presentation of new interactive service from SollarStaff, created for convenient remote projects management without usual complicatons;
  • Russia’s first presentation of one of the world’s biggest platforms for online traffic monetization – Е (advantages and peculiarities of technological solutions for end advertisers and webmasters);
  • presentation-start of new mobile dating app Amoretto (dating app for Android and Apple iOS that searches for local candidates for communication according to set parameters).

Apart from presentations, visitors participated in prizes drawing from exhibitors: tablets, dashcams, hard drive, subscriptions to industrial periodicals etc.

Exhibition booths were filled with such companies as Amoretto, Mail.Ru Group, e-MoneyNews, МТТ. МТТ representatives demonstrated their unique cases for dating websites (“Inkognito”, “Zvonilka”).

At the end of day one, as part of RACE exhibition, there was 2nd awards ceremony for best affiliate programs market players – RACE Awards-2014, acknowledging leaders of affiliate industry with a figurine.


 Platonova ElenaDeputy head of marketing department at Wamba (

Radio City restaurant hosted the event in its roomy hall, and affiliate marketing professionals could communicate in the informal and friendly atmosphere. Participating companies of iDate Expohave been competing for Best affiliate dating program title. Service Wamba became a winner, being one of the most popular dating websites in Russia and CIS.

Smile Expo, organizer of iDate Expo, gives its sincere thanks to all participants who provided their support to Russia’s first event devoted to online dating and entertainment market.

Thank you for being with iDateExpo!